And this business of "epic"?

Pepsi commitment to greatness as a way to draw attention to its soft drink, is not new. We have seen several commercials in which they spend millions to put hip artists and hundreds of extras composing scenarios worthy of Hollywood productions.

As its Merigo showed , this time, the AlmapBBDO produced one of those. It's a commercial for more than a minute, crowded kung fu fighting (!) For possession of a can.

Only the argument of "Entertainment Branding" is sufficient to sustain a faint idea? Do something big, expensive and sumptuous hides the fact that, were the other activities of PepsiCo (owner of Pepsi), the division of soft drinks would be in tatters? Epic is the talent, the rest is money thrown away!