And this business of "epic"?

Pepsi commitment to greatness as a way to draw attention to its soft drink, is not new. We have seen several commercials in which they spend millions to put artists in fashion and hundreds of extras making up scenarios worthy of Hollywood productions.

As the Merigo showed, this time, the AlmapBBDO produced one of those. It is a commercial for more than a minute, full of people fighting kung fu (!) For possession of a can.

Only the argument of "Branding Entertainment" is sufficient to sustain a faint idea? Do something big, expensive and sumptuous hides the fact that were it not for the other activities of PepsiCo (owner of Pepsi), a division of soft drinks would be in tatters? Epic is the talent, the rest is wasted money!