Obama inspired by beer!

Barack Obama, candidate for U.S. presidency, is probably more attuned to the aspiring new trends in communication that had already been news. He used as few new media to promote themselves and are achieving impressive results, especially with the younger crowd, which is much more prone to the impact of these tools.

The team of his aides is excellent and very well know how to use the power of references to symbols of American pop culture. In 2000, Budweiser ran this campaign was a huge success and won a Grand Prix at Cannes that year.

As one of the main planks of his campaign is criticizing the war in Iraq, economic crisis, unemployment and the flaws in the current government's actions during natural disasters, he hired them endure from the original campaign and made this movie two minutes it shows the characters in a desperate situation, eight years later:

It's a bet the Obama campaign headquarters in viralização and social media. Excellent!