Potatoes are the coolest ...

August 17
2009

People passing through the tunnel Jackson in Chicago, USA, are being caught off guard by a very interesting installation made by the agency Juniper Park. Breaking the jacket and out the roof, there's a potato.

jackson tunnel 1 As batatas da ... são as mais frescas

It's fine to kick the idea of hanging a bunch of potatoes on the ceiling as if he were breaking. I love this picture with a lot of people scared looking up. The intention to draw people's attention was achieved successfully. It's even a plant very well made. Look more closely:

jackson tunnel 2 As batatas da ... são as mais frescas

It has movement, has very realistic and you can even believe for a moment that they actually being planted just above your head. You're so interested in looking up who does not realize that his side is a printed saying:

jackson tunnel 3 As batatas da ... são as mais frescas

Our potatoes are grown closer than you think.

The slogan is also very good, but the action it makes you look far off the mark. The same way I wrote the whole post and not mention that the product name is Lay's potato. Effective campaign, no?

Since it will make people look up, why not sign the application side?

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4 comments to The potatoes are the coolest ...

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Matheus Costa

August 17th, 2009 at (s) 08:58 hours

Potatoes going through the roof: http://migre.me/5kf1

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Filipe Faustino

August 17th, 2009 at (s) 10:00

Planting potatoes in Tunnel Jackson in Chicago, USA. Much, but interesting but it works ?????? http://tinyurl.com/nbqvfp

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Matheus Costa

August 17th, 2009 at (s) 11:58 hours

Potatoes going through the roof: http://migre.me/5kf1

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Camila Potenza

August 17th, 2009 at (s) 23:24 hours

http://bit.ly/A8g7T
Publicidadeinteligenterules # o /

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