Potatoes are the ... the coolest

People who pass through the tunnel Jackson in Chicago, USA, are being caught off guard by a very interesting installation made by the agency Juniper Park. Breaking the skin and out through the roof, there is a potato.

It is very hefty and the idea of hanging a lot of potatoes on the ceiling as if he were breaking. I loved this picture with a lot of people scared looking up. The intention to draw people's attention was achieved successfully. It is even a facility very well done. Look more closely:

It has movement, is very realistic and you can even believe for a moment that they actually being planted just above your head. You're so interested in looking up who does not realize that next to it a form saying

Our potatoes are grown closer than you think.

The slogan is also very good, but the action makes you look far off the mark. The same way I wrote the whole post and not mention the name of the product is Lay's potato. Campaign efficient, no?

If you are going to make people look up, why not sign the application side?