People passing through the tunnel Jackson in Chicago, USA, are being caught off guard by a very interesting installation made by the agency Juniper Park. Breaking the jacket and out the roof, there's a potato.

It's fine to kick the idea of hanging a bunch of potatoes on the ceiling as if he were breaking. I love this picture with a lot of people scared looking up. The intention to draw people's attention was achieved successfully. It's even a plant very well made. Look more closely:

It has movement, has very realistic and you can even believe for a moment that they actually being planted just above your head. You're so interested in looking up who does not realize that his side is a printed saying:

Our potatoes are grown closer than you think.
The slogan is also very good, but the action it makes you look far off the mark. The same way I wrote the whole post and not mention that the product name is Lay's potato. Effective campaign, no?
Since it will make people look up, why not sign the application side?
4 comments to The potatoes are the coolest ...
Matheus Costa
August 17th, 2009 at (s) 08:58 hours
Filipe Faustino
August 17th, 2009 at (s) 10:00
Matheus Costa
August 17th, 2009 at (s) 11:58 hours
Camila Potenza
August 17th, 2009 at (s) 23:24 hours
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