10 metric efficient in social media

Many people or companies think it is easy to topple a campaign on social media. Perhaps by thinking that just send scraps to all contacts on Orkut and waiting on the profit. One of the difficulties encountered by many who go on these fields is the measurement of campaigns. Here, I enumerate ten points that must be observed and which serve well to assess whether your campaign is successful or not.

1. You have campaigns and strategies?

Many people may say it is not tangible, but you will not get anywhere unless you have defined some processes that can be measured. Many people think that an online campaign comes down to go there, create a profile and wait for things to happen. Having a well structured plan of action is a good start and shows that you have the basic understanding of these tools and some of its components. It is important to remember that these plans are not static and require constant evaluation in order to be always efficient.

2. Being heard?

At this stage, be heard is to receive answers. Any answers. Any comments or followers should be showing (get it?). The quality is not that important now, since you're just seeing if the "communication equipment" is working.

3. Receive responses?

Since the "equipment" works, it's time to look deeper. This is the time that the content of the answers matter if people only read and not comment. Your media will not be very social if it is not able to get the commitment of people like you predicted in step one.

4. Answers are useful?

Receive a "thank you" and "excellent article" in addition to massage the ego confirm that you are passing on the right track, but it is better that the comments add some value to what is published. The discussion is one of the bases of social media and helps to know which direction you should follow. Serves as a barometer for his work. Ask them to comment, ask questions and encourage discussion.

5. The followers and / or readers tend to increase?

You should gain more interest in your niche by targeting efficient. If this is not happening, you get the sight out of calibration and needs adjustment. Allied to this, be aware that you need followers in your niche and not random people.

6. His followers spread the word?

Have followers niche does not mean you can not reach other groups. You can submit your content differently, in another context. There are thousands of interesting people in interesting parallels to their groups. You can achieve them with some simple changes of keywords that can result in a large increase in audience.

7. Are you referring to?

In any social network, there are people to talk about any topic. They are known as experts in a particular social circle. You must become a reference on the subject you choose and how many people identify it as such. People should recognize you as a source, a reference, and that number should increase over time.

8. What kind of negative comments you get?

It's a fact: you will receive negative feedback. What is measurable is how you categorize and classify it according to the use you will make in your online venture. Whether it's being classified as a spammer, you obviously must rethink the entire project or be out of business. This is an extreme case. Other comments such as lack of clarity or incomplete message that you are someone who simply repeats what others say can help draw new strategies and improve how you communicate. Negative comments may be what you need to improve and get to the point right. You just need to listen to criticism and learn from their mistakes. In the midst of so many trolls , there will always be people with constructive criticism to help you.

9. The clickthrough rate is increasing?

If you run ads, it is essential that you monitor to see how they affect visitors. When they click on your ads are showing interest and may provide important information about what you should or should not run. Your ads can not be paid until the very end of the month, but are a good source of information for your marketing.

10. What is the quality of your network?

    People connected to you or that follow should preferably have this profile

    1. They should have a good network of followers;
    2. People should be very participatory;
    3. Should be a group related to your;
    4. Should be communicative.

I know that this list is not a complete guide and not an absolute truth, as the technology develops very fast and other things can arise. And I know you must also have good tips. Comment and tell me what you think. Like I said on the topic in April, I also love to know your opinion.