10 metric efficient social media

Many people or companies think it is easy emplacar a campaign on social media. Perhaps thinking that just send scraps to all contacts on Orkut and waiting on the profit. One of the difficulties encountered by many who go on these fields is the measurement of campaigns. Here, I enumerate ten points should be observed and which serve well to assess whether your campaign is successful or not.

1. You have campaigns and strategies?

Many people may say that it is not tangible, but you do not get anywhere unless you have defined some processes that can be measured. Many people think that an online campaign comes down to go there, create a profile and wait for things to happen. Have a plan of action well structured is a good start and shows that you have a basic understanding of these tools and some of its components. It is important to remember that these plans are not static and require constant evaluation in order to be always efficient.

2. Being heard?

At this stage, a hearing is to receive answers. Any responses. Any comments or followers should be showing (get it?). The quality is not that important now, since you're only seeing the "communication equipment" is working.

3. Get answers?

Since the "equipment" works, it's time to see more detail. This is the time that the answers be if people only read and not comment. Your media will not be very social if it is not able to get the commitment of people like you predicted in the first step.

4. Answers are useful?

You receive a "thank you" and "excellent", and massage the ego confirm that you are passing on the right track, but it is better to aggregate the comments some value to what is published. The discussion is one of the bases of social media and helps to know in which direction you should follow. It serves as a thermometer for your work. Ask to comment, ask questions and encourage discussion.

5. The followers and / or readers tend to increase?

You must earn more interest in your niche by targeting efficient. If this is not happening, you get the crosshair uncalibrated and needs adjustment. Along with that, you have to understand that you need to followers in your niche and not random people.

6. His followers spread the word?

Have followers niche does not mean you can not reach other groups. You can submit your content differently, in another context. There are thousands of interesting people in interesting groups parallel to his. You can reach them with some simple changes to keywords that can result in a large increase in audience.

7. Are you referring to?

In any social network, there are people to talk about any subject. They are known as experts in a particular circle of friends. You must become a reference on the subject you choose and how many people identify it as such. People should recognize you as a source, a reference, and that number should increase over time.

8. What kind of negative comments you receive?

It is a fact: you will receive negative feedback. What is measurable is how you categorize and classify it according to the instructions that you will make in your contract online. If being classified as a spammer, you obviously must rethink the entire project or be out of business. This is an extreme case. Other comments and unclear, incomplete message or you are just someone who repeats what others say can help design new strategies and improve the way you communicate. Negative comments may be what you need to improve and reach the point sure. You just need to listen to criticism and learn from their mistakes. In the midst of so many trolls, there will always be people with constructive criticism to help you.

9. The clickthrough rate is increasing?

If you run ads, it is essential that you monitor to see how they affect visitors. When they click on your ads are showing interest and may provide important information about what you should or should not run. Your ads may not even pay much at the end of the month, but are a good source of information for your marketing.

10. What is the quality of your network?

    People connected to you or that follow should preferably have this profile

    1. They should have a good network of followers;
    2. People should be very participatory;
    3. Must be a related group level;
    4. Should be communicative.

I know that this list is not a complete guide and not an absolute truth, as the technology develops very fast and other things can arise. And I know that you must also have good tips. Comment and say what you think. As I said in topic 4, I also love to know your opinion.