Six things that social media resurrected

Community

It's been said a million times, but what is less obvious is that social media allows small communities with very specific interests spread around the world. The evolution of the media also allows people to share experiences more and more specific to your interests. This provides a greater unity talk and more importantly, innovation in those areas.

Transparency

The secrecy and misinformation rampant that marked the passing of many governments has been reduced, largely through the Internet. While the scandal triggered by the investigative journalism became more popular on television, the Internet was that visibility was amplified. Sites devoted to trigger political ills are gaining more visibility and serve as the basis for many people decide the course of their choices at the polls.

Accountability

Small and large companies are hiring people to go online when things take a turn bad. Before the social web, when something bad happened to the image of the companies they disappeared until the issue was forgotten. Today, dissatisfaction can breathe rapidly and in a way that can end up with the business. Currently, the only way to stop this trend is to send someone to the front line and face the crowd. Public relations at its core.

Personalization

There are several companies that can produce their designs in various products ranging from T-shirts to calendars and coffee mugs. This is basically small orders for things that are simple to make and are easily replicated but it is the next step for artisans who produce very little to develop high quality goods for virtually every kind. The site NOTCOT is a good example.

The famous word of mouth

In the past, knowledge was passed from ear to ear. We are now in a kind of out of the age of mass media and becoming like the old days, people who tell stories to each other in smaller groups. The quality of posts has improved because it has a specific purpose and is intended for education, not (always) to persuasion.

Small Business

Can the age of Walmart be ending? This is a very important moment for small businesses. While the period between 1995 and 2000 is for smaller companies wanting to sell online, the current era is one that allows them to convey their message to a wider audience, focusing on a specific public and differentiate itself more effectively. Furthermore, they can create and maintain a customer relationship based on trust. This makes the sales process continued much simpler and leads to a customer driven business, which makes it much less reliance on "I think it will work" during the development of a product.