Six things that social media resurrected

Community

It's been said a million times, but what is less obvious is that social media allows small communities with very specific interests spread throughout the world. The evolution of media also allows people to share experiences more specific interest. This promotes greater unity talk and more importantly, innovation in those areas.

Transparency

The secrecy and misinformation rampant that marked the passing of many governments has been reduced, largely through the Internet. While the scandal triggered by the investigative journalism gained space on television, the Internet was that visibility was amplified. Outbreak sites specializing in political ills of increasing visibility and serve as the basis for many people decide the course of their choices at the polls.

Accountability

Small and large companies are hiring people to go online when things take a turn for the bad. Before the social web, when something bad happened to the image of the companies they disappeared until the issue was forgotten. Today, dissatisfaction can breath quickly and in such a way that can end the deal. Currently, the only way to stop this trend is to send someone to the front line and face the crowd. Public relations at its core.

Customization

There are several companies that can produce their designs on various products ranging from T-shirts to calendars and coffee mugs. This is basically small packages of things that are simple to make and are easily replicated, but the next step is to develop some artisans who produce goods of high quality for virtually all types of applications. The site NOTCOT is a good example.

The famous word of mouth

Formerly the knowledge was passed from ear to ear. We are now in a kind of exit from the age of mass media and becoming, as in ancient days, people who tell stories to each other in smaller groups. The quality has improved because of the messages has a specific purpose and is intended for education, not (always) to persuasion.

Small business

Walmart may be the era of falling? This is a very important moment for small businesses. While the period between 1995 and 2000 was small businesses wanting to sell online, the current era is one that allows them to convey their message to a wider audience, focusing on a more specific audience and differentiate themselves more effectively. Furthermore, they can create and maintain a customer relationship based on trust. This makes the sales process continued much simpler and leads to a customer driven business, which greatly decreases the dependence of the "I think it'll be alright" during the development of a product.